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Van Jones, the author, activist and adviser who helped bring social justice issues to the forefront of the green movement, talks to GreenBiz about his highly acclaimed book, "The Green Collar Economy," and what inspired him.

The Green Building Impact Report is the first integrated assessment of the land, water, energy, material and indoor environmental impacts of buildings built to the USGBC's LEED standard. In this report we attempt to answer whether green buildings live up to their name.
Joel Makower and Bill Lockyer discuss the potential for a green boom in the Golden State at Hanson Bridgett's Sustainable Business Leadership Forum.

GreenBiz.com is pleased to present these exclusive excerpts from Executive Editor Joel Makower's new book, Strategies for the Green Economy:
• What's In It for Me?For years it has been quietly stated by knowledgeable professionals that green buildings will attain competitive superiority in a down market where there is a flight to quality. That time has arrived, says green building finance expert Dan Winters.

BOSTON, Mass. -- As the end of the year approaches, a raft of studies and reports are being released affirming the benefits and resilience of green building despite turbulent economic times.

PHILADELPHIA, Pa. -- A new program offered by the University of Pennsylvania's Wharton School and School of Arts and Sciences enables graduate students to earn a dual master of business administration-master of environmental studies degree in three years or less, the university says.

INDIANTOWN, Fla. -- When it goes online in 2010, Florida Power & Light Company's hybrid plant will also be the second largest solar energy facility in the world and is expected to provide 75 megawatts of solar thermal capacity while directly displacing fossil fuel use, the utility said.

SAN RAFAEL, Calif. -- Despite an increase in general awareness about climate change, only 4 percent of U.S. adults know that buildings are the country's No. 1 source of greenhouse gas emissions, according to a recent poll.

TORRANCE, Calif. -- The U.S. Green Building Council conferred LEED Platinum status, three LEED Gold ratings and a LEED Silver designation on American Honda Motor Company properties, including a data center — the first to receive a LEED Silver certification.

MURRIETA, Calif. -- Green Globe International, the global certification program for environmentally responsible tourism, has announced new agreements with international hotel, student and travel groups in strategic partnerships aimed at offering new products and services to a broader audience.

BOSTON, Mass. -- Project FROG’s quick-build, energy-neutral classroom of the future came to Greenbuild for its debut and departed the international conference amid announcements that the prototype will be used for a state-of-the-art science complex at a Connecticut school.

Washington, D.C. -- A coalition of environmentalists say that work in renewable energy and building efficiency will top the list of green jobs that are expected to help fuel an economic recovery in the U.S.

BOSTON, Mass. -- Envisioned as both a rating system and resource for cities pursuing environmental goals, the Star Community Index has now set 2010 for its launch.

BOSTON, Mass. -- Underwriters Laboratories, the 114-year-old organization known for consumer product safety testing, is adding a new dimension to its business and will soon offer assessment and certification of environmental product claims among its array of services.

BOSTON, Mass. -- Energy efficiency giant Johnson Controls is reaching out to the public with interactive online programs that can be used in homes, schools and businesses as teaching tools.

BOSTON, Mass. -- The Green Building Impact Report 2008, written by GreenerBuildings.com executive editor Rob Watson, looks at how the LEED standard has improved the environmental impact of buildings in the last six years -- and how much progress remains to be made.

BOSTON, Mass. -- A new study from McGraw-Hill Construction says the potential for continued growth in the green building market is huge and projects a possible tripling in the value of eco-friendly construction starts to reach as much as $140 billion.

BOISE, Idaho -- Outdoor outfitter The North Face is opening a new eco-friendly store in a historic, nearly 100-year-old building in Boise's Central Business District.

BOSTON, Mass. -- On the eve of its seventh annual international conference, the U.S. Green Building Council announced that its upgraded certification program for commercial buildings known as LEED 2009 has passed member balloting and will take effect next year.

WASHINGTON, D.C. -- The TreePeople Conference Center in Los Angeles, The Weather Channel's HD studio in Atlanta and the Hastings Public Library in Michigan are among the highly rated green structures to receive recognition from the U.S. Green Building Council.

OAKLAND, Calif. -- Amyris Biotechnologies Inc., a firm that made its mark developing a key ingredient for an anti-malaria drug, is looking to make diesel fuel derived from sugar cane the next big thing in the biofuel market.

OAKLAND, Calif. -- Outdoor gear and apparel company REI has installed solar arrays on three stores in the San Francisco Bay Area — bringing the firm more than halfway to its goal of outfitting 10 percent of its retail sites with systems to harness power from the sun.

OAKLAND, Calif. -- Commercial real estate executives are increasingly seeking greener office space -- and are less inclined to pay premiums for it, according to a recent survey by Jones Lang LaSalle and CoreNet Global.

SAN FRANCISCO, Calif. -- Startups ranging from a firm that helps data centers operate with greater energy efficiency to a maker of "high performance, consumer friendly diapers" are among the six winners of the 2008 California Clean Tech Open.
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